He plans to use a Likert Scale to determine:
A. Degree of agreement and disagreement
B. Compliance to expected standards
C. Level of satisfaction
D. Degree of acceptance
Correct Answer: A. Degree of agreement and disagreement
Likert scale is a 5-point summated scale used to determine the degree of agreement or disagreement of the respondents to a statement in a study. The Likert scale question is a psychometric scale where questions based on this scale are used in a survey. It is one of the most widely used question types in a survey. In a Likert scale survey, respondents don’t choose between ‘yes/no,’ there are specific choices based on ‘agreeing’ or ‘disagreeing’ on a particular survey question.
Option B: A compliance survey captures statements of compliance on specific issues from various constituencies. Using an online survey to gather such declaration or representation makes the process extremely efficient.
Option C: A numeric scale is a type of rating scale that requires the respondent to provide his or her feedback in terms of numerical values. This type of rating scale equates comparative survey response options to an ordered set of numerical values so that respondents can quantify their opinions.
Option D: A multi-checkbox scale is a type of rating scale that lists different positive and negative attributes that describe a survey respondent’s perception of a product, service, or experience. The multi-checkbox scale is often used to assess a brand’s attitude, rate a user’s experience, or determine the quality of a product.