Which statement best describes qualitative research? Select all that apply.
A. Studies are conducted in natural settings.
B. Data is collected from a large number of subjects.
C. Data collected tends to be numeric.
D. The research design is systematic and subjective.
Correct Answers: A, D
Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.
Option A: Qualitative research is used to understand how people experience the world. While there are many approaches to qualitative research, they tend to be flexible and focus on retaining rich meaning when interpreting data.
Option B: Qualitative researchers often consider themselves “instruments” in research because all observations, interpretations, and analyses are filtered through their own personal lens.
Option C: Qualitative research is the opposite of quantitative research, which involves collecting and analyzing numerical data for statistical analysis. Qualitative research is commonly used in the humanities and social sciences, in subjects such as anthropology, sociology, education, health sciences, history, etc.
Option D: Common approaches include grounded theory, ethnography, action research, phenomenological research, and narrative research. They share some similarities but emphasize different aims and perspectives.